Having studied design in Glasgow in the late 1980’s, Graeme has spent a 30 year career in the creative industries, primarily delivering strategic thought, insight and unconventional approaches to unlock brand opportunities, working internationally for many household brands and leading organisations.
After 20 years in London, he recently moved to Dumfries and Galloway seeking a different lifestyle balance, but where he could also bring his craft and experience to new projects and unknown adventures.
Over the course of his career, Graeme has been heavily involved in the digital revolution at its genesis as a founding member of Scotland’s foremost interactive agency Black ID through to driving change and innovation for Coca Cola globally with brand creators, Erasmus.
More recently, he has been leading teams in the creation of immersive experiences which combines interior architecture, creative technology and narrative-led content as part of a multi sensory environment designed to take story telling and brand interaction to new unprecedented
Away from the creative industries, Graeme has enjoyed a number of volunteer roles including Bowel Cancer UK and sports coaching at junior levels for rugby and football. He also spends a lot of time on the hills, either walking, running or cycling.