Christmas Town Centres and Events Marketing Campaign


Campaign to encourage a shop local ethos and to promote D&G businesses - submit your event!

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Photo by Colin Tennant
Photo by Colin Tennant

Dumfries and Galloway Council has established a multi-agency working group to promote events and tourism in Dumfries and Galloway from December 2020 to 2021. Upland is pleased to be part of this working group.

The group will conduct its work with the utmost sensitivities around public health and community concerns re events taking place – to avoid any confusion we are specifically referring to small scale events that have community support and fully comply with the latest Government guidance.

The Events and Tourism Working group has a budget of £20k that we hope will rise to £30k. In the short term, the group is going to run a £2k Christmas marketing campaign to promote our town centres and any events taking place in the town centres in the Christmas period. We want to make an early start on this campaign to encourage a shop local ethos and to promote D&G businesses. The campaign is currently being designed and will utilise DGC channels of promotion.

How to Get Involved
In the short term, if you are involved in promoting town centres and are planning any form of event – light installations / late night openings / online Christmas themed events – and you would like to feature in this campaign please fill in the attached word document and return it to by Wednesday 11 November.

Christmas Event Form

This is a great opportunity for businesses of all types who are running Christmas promotions, sales, events, etc, to get further promotion.

In the longer term if you would like to be on the circulation list for further information on the future marketing plans of the new Events and Tourism Marketing Group can you please let us know. We aim to undertake continuous marketing work throughout 2021 so do please opt-in here!