Hundred & Under
Christmas Marketing Promotion for Upland Members
This opportunity is for Upland professional members only.
Hundred & Under - Upland Members Christmas Marketing Promotion
We are pleased to present a new online marketing initiative this festive season for Upland members to get involved in.
This campaign takes inspiration from other initiatives like Fiver Fest, Shop Local, and other schemes aimed at supporting small independent businesses. As most of our members run creative businesses, we hope that by joining together under one promotional banner, that we can encourage more sales on the lead up to Christmas.
What is the campaign?
The campaign is called Hundred & Under and it will run from 23 Nov – 18 Dec 2020.
Hundred & Under will be ran by Upland and aims to promote the sale of work priced at £100 and under during the period of 23 November till the 18th December 2020. This is quite soon but we think it is important to launch the promotion before the end of November to take in the ‘Black Friday Weekend’ which is for many the last ‘payday’ before Christmas.
This promotion won’t fit with all Upland members but those who don’t have works in this price bracket could still get involved by selling vouchers or by offering discounts off products (suggestions in the attached document).
The promotion will go out across the Upland website and social media on the lead up to and during this period. All Members taking part in this promotion will be listed on the Upland website where links to the artist's own website/social media will be listed. Customers will be pointed to your own websites where transactions can take place or be arranged.
The purpose of this marketing promotion is for Upland to find new ways to support members and during this difficult period, to think of new ways to increase members income. Upland will not take any commission but will need support from participants to help make this promotion a success. If it is successful, it may be something we can develop going forward.
Find out about how to get involved HERE.
The deadline for submissions is: Wednesday 18th November at 12 noon
This opportunity is for Upland Members only. If you want to find out more or apply to become a member, visit here.
Contact Joanna Macaulay – firstname.lastname@example.org if you have any questions.